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Small Businesses

7/31/2023

(Continued)

4)  Competitive advantage: By using social media, small businesses can compete with larger companies. Social media can level the playing field by providing small businesses with the opportunity to reach a large audience without a significant marketing budget.

5)  Customer insights: Social media analytics can provide small businesses with valuable information about their customers. By analyzing engagement and feedback, businesses can refine their marketing strategies and improve their products or services.



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